We believe design research must accommodate interventions within the real. It requires future scenarios, or adopts to existing markets, and such research should not only address contemporary issues but also seek new or yet-to-be imagined solutions. Whilst we accept that every new design opportunity can be seen as research, investigations that address culture and language are important drivers. All insight explores the relationship between artefact and user via the interface of function. Furthermore, sustainability is also key and is a given, ie. an intelligent use of technology integral within the design process. Thus, we need to ask ourselves, what are the fundamental subjects central to this investigation and therefore central to any design opportunity?
The educational outcome of this Retail Design Workshop is to provide insight via analysis to establish a solid foundation for holistic design strategy. It is a methodology that links theory to practice. It is complementary to any existing design process and useful for both academics and practice-led 3D designers alike. Two interconnected studio workshops provide lecturebased theory exploring brand and logotype with their impacts on 3D spatial narratives, offering a creative process, facilitating the transformation of raw research into workable design approach.Show More
This foundation combining analysis and design concept as conclusions to workshop 01 will provide a point of departure for design development and production/presentation of retail proposals to workshop 02. The format links research to practice and is applied within a client and site-specific context. A recognition of the central idea witnessed in successful branding strategies, where space and 3D content are a continuation of the underlying brand architecture. A 2d and 3d expression of corporate agenda targeted to a clientele. Design working as a seamless woven product operating within marketing and lifestyle.
Workshop 02 will use the insights and provision of conceptual framework in Workshop 01 as a foundation and point of departure for a studio based project which translates all analysis produced previously applied to a real context. With a focus on key areas to be developed to showcase and present MUJI products in site specific retail environments.Show Less
My biggest challenge is to come up with a design that is normal per se. If you make something that is truly normal, then it would just blend in with its surroundings. It wouldn’t stand out. My mission is to design things that seem normal, but they are a special kind of normal. So that when people pick up the product that I have designed, they will say, “Oh this is normal. But it’s a good normal_super normal.”
– Naoto FUKASAWA
Outline of FNKlab Innovation and ARCHINOVA design projects and methodologies lecture duration 30mins, “We earn the right to teach”
INTRODUCTION TO WORKSHOP AND EDUCATIONAL OBJECTIVESOutline lecture on Brand, Logotype and Graphic Communication Insights within Retail Design and Space. Introduction to the strategies of 3D spatial logotype.
CLIENT CONTEXT_INTELLECTUAL ANALYSISOutline of all client contextual analysis (MUJI) and presentation of brief together with brainstorming in respective groups to establish specific design drivers visual branding/sustainability/typologies/functionality.
LECTURE USING CASE STUDIES OF 3D BRANDED NARRATIVE BASED RETAILContinued development of project analysis in studio with group tutorials.
PRESENTATION TO GROUP OF ALL RESEARCH WORK IN PROGRESSpresentation of initial outline concepts for resource sharing of all client analysis and lifestyle of target audience. group critique, to establish innovation, narrative and Creative Drivers.
FINAL CONCLUSIONS DAY 01 AND FRAMING/PREPARATION FOR DAY 02Each group to be given feedback to act as point of departure for detailed design production of conceptual framing and communication phase.
Arrival of participants informal conversations over breakfast establish objectives for studio presentation remit. Lecture on effective use of mood board methods and outline of the use of abstraction and reduction to generate appropriate formal language.
Studio review of all work to date brand architecture and logotype narrative approach.
Continued group tutorials design development in studio format Development and brainstorming ideas to establish solutions. Assembly of Mood boards to define user profile and lifestyle projections.
Continued production of design presentation 2d and 3d group work and production of abstracted and refinements to define 2d/3d language. CONTEXTUAL CLIENT ANALYSIS_CONCEPTUAL DEVELOPMENT_OUTLINE OF DETAILED THEMES RELEVANT TO BRAND.
Final 2d/3d group presentation of working solutions to visualise and communicate efficiently the imagined design agenda of MUJI as IMAGE_TEXT constructs in either 2d/3d. to invited guests/tutors. Together with all research presentation criteria and full photographic documentation. see brief for presentation requirements.
Overall combined feedback to group on workshop output and studio creative process.
ENDRefreshments together with invited guests.
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