3D Logotype & Branded Retail Space (Advanced)

Creative process & methodology in retail interior design workshop synopsis.
INTRODUCTION

The first phase of this project achieved in Workshop 01 was to fully understand the brand in all its facets and applications to 2D and 3D product, advertising, website and retail space provision. This fully established clear reading of all key drivers is essential for the development of any project. It forms the foundation criteria to allow an efficient translation of research data into working design solutions specific to an intellectual and physical context.

BRIEF

Using your conceptual drivers expressed as 2D image_text abstracted constructs explore in 3D format designed spatial provision we do require you to address the whole store as an overall project with a focus on the processing of goods from delivery to display to despatch, however, the following key spaces are required to be treated in detail:

  • Entrance threshold and display
  • Reception and customer services desk
  • Key “home furniture”display showroom area
  • Staircase and/or change in level between floors
  • Fashion and accessories inc. changing room
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TASK

01_Final 2d/3d group revaluation and presentation of previous IMAGE_TEXT constructs in either 2d/3d format and together with all research presentation criteria and design agenda.

02_the provision of coded designated space to celebrate and display, promote and sell specific models and potentially contradictory categories and typologies of product, namely, stationery and foodstuffs, fashion and furniture…

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When the poet’s sentiments are overly visible, the audience may become uncomfortable. Japanese ritual is the opposite. By writing simply and only about what is there, the audience is drawn into the poet’s world. Their imagination is stimulated, and a silent connection is established. I believe this is where the most important aspect of the Japanese sense of beauty lies…

– Naoto FUKASAWA

Creative process and methodology in retail interior design language and client contextual analysis:
  • 09h 30m

    Arrival of participants informal conversations over breakfast.

  • 10h 00m

    Establish objectives and outcomes for advanced Retail Design Studio* Studio review and critique of all work to date (Workshop 01 day 01-2)

    Short presentation seminar on key contemporary European furniture Development and brainstorming ideas and design workshop to establish 3D proposals. Selection of group concept proposal to be developed as a possibility of a working solution.

  • 11h 00m

    continued design development in groups in studio allocation of individual tasks within group work.

  • 13h 00m

    WORKING LUNCH

  • 14h 00m

    Production of design presentation 2d group work group tutorials in studio.

  • 16h 00m

    Final 2d presentation of 3 different working solution.

  • 17h 00m

    Feedback and instruction on what proposal to carry forward and setting of specific brief objectives and presentation requirements for day 02.

  • 17h 30m

    END

Day 2
  • 09h 30m

    Arrival of participants informal conversations over breakfast.

  • 10h 00m

    INTRODUCTORY LECTURE AND SEMINARexploring 2d presentation and representation techniques for maximising visual presentation and communication. Introduction to white card / timber model making. serial vision and use of 3D exploded axonometric drawing methods.

  • 11h 00m

    STUDIO WORKSHOP/INDIVIDUAL TUTORIALSgroupwork and delegated individual tasks continued production of 3D model together with conventional 2D drawing set. (see presentation requirements)

  • 13h 00m

    WORKING LUNCH

  • 14h 00m

    STUDIO WORKSHOP/INDIVIDUAL TUTORIALSRefinement of contextual analysis_conceptual development ongoing detailed design proposal continued 3d modelling and production of final scaled 1:50 presentation.

  • 16h 00m

    FINAL PRESENTATION WITH FEEDBACK TO GROUPExhibition and presentation of all production both 2d and 3d together with all research presentation criteria. Full photographic documentation by school.

  • 17h 30m

    ENDRefreshments together with invited guests.


EDUCATIONAL OUTCOMES
  • Exposure to a complete design process from analytical insight and concept development through to detail design development and execution of full set of 2D and 3D media to accurately illustrate a branded retail space.
  • Introduction to design theory and creative process which exists outside of the pragmatism of function and technology.
Day 1

Conducted by

Dr. Ramesh

PHD in Architecture (UK)

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